Privacy Policy

1. Introduction

TrueSquare Remodel LLC (single-member Washington LLC), doing business as TrueSquare Remodel ("we," "us," or "our"), is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website at https://truesquareremodel.com, fill out an inquiry form, or communicate with us regarding our bathroom remodeling services.

TrueSquare Remodel LLC is a licensed, bonded, and insured contractor registered with Washington State Department of Labor & Industries under contractor registration number TRUESRL759QK. We provide residential bathroom remodeling services, including full bathroom remodels, tub-to-walk-in-shower conversions, and shower remodels, for homeowners in Seattle, Bellevue, Kirkland, Redmond, Sammamish, Issaquah, Mercer Island, Renton, Bothell, Woodinville, Newcastle, and Shoreline, Washington.

2. Information We Collect

We collect personal information that you voluntarily provide to us, as well as standard automated data when you interact with our website.

Contact & Project Information: When you request a free estimate or contact us, we collect details such as your name, phone number, email address, ZIP code, and information about your bathroom remodeling project (such as project type).

Communication Records: Records of phone calls, text messages, and email correspondence related to your estimate, scheduling, and remodeling project.

Automated Technical Data & Analytics: When you visit our website, automated systems gather standard technical data, including IP addresses, browser types, operating systems, and page interaction data through cookies and technical measurement tools.

3. How We Collect Your Information

We collect information through multiple customer touchpoints:

Direct Submissions: Forms on our website (https://truesquareremodel.com), direct phone calls, and SMS text messages sent to (206) 222-2328.

Third-Party Platforms & Advertising: Lead submission forms on Facebook and Instagram (Meta Instant Forms), Thumbtack, and Google.

System Integration: Submissions from our website forms and lead generation ads are transmitted directly into our customer relationship management (CRM) software, GoHighLevel / LeadConnector. Business phone calls, text messages, and email communications operate through our CRM and Google Workspace. Our website is hosted securely on Cloudflare.

4. Website Measurement and Analytics

We use privacy-compliant measurement and analytics tools to understand site performance and measure advertising effectiveness:

Analytics Tools: Google Tag Manager, Google Analytics 4, Meta Pixel, and Meta Conversions API.

Event Matching: When you submit a form on our website, event data (such as form submission events) may be shared with advertising platforms like Meta using hashed, privacy-protected contact data to verify ad effectiveness and optimize campaigns.

5. How We Use Your Information

We use your personal information exclusively for legitimate business purposes:

Scheduling free on-site consultations, delivering written project estimates, and coordinating bathroom remodeling appointments.

Executing bathroom remodeling projects, managing scheduling, and providing customer support.

Communicating regarding project progress, invoices, and warranty service.

Analyzing website usage to improve customer experience and measuring advertising campaign performance.

Complying with legal, tax, and accounting obligations in Washington State.

6. Text Messaging (SMS) Terms & Opt-In Compliance

We value your privacy and comply strictly with A2P 10DLC cellular carrier standards and TCPA regulations.

Optional SMS Consent: Opting in to receive text messages is completely voluntary. SMS consent is collected via an explicit, separate, unchecked checkbox on our website forms. Consent is never pre-selected and is never a condition of service or purchase.

Message Scope: We send only transactional and conversational text messages directly related to your inquiry, estimate request, appointment reminders, and active project updates. We do not send automated marketing text blasts.

Frequency & Rates: Message frequency varies based on your inquiry and project activity. Standard message and data rates may apply from your wireless provider.

Opt-Out & Help: You may opt out of text messaging at any time by replying STOP to any text message. For assistance, reply HELP, call or text us at (206) 222-2328, or email [email protected].

7. Sharing and Disclosure of Information

TrueSquare Remodel LLC does not sell personal information to third parties or data brokers.

We share personal information strictly on a need-to-know basis under the following circumstances:

Installation Crews (Subcontractors): Remodeling projects managed by owner Serhii Tomilov are executed by our professional installation crews (subcontractors). We share only the project details and jobsite information necessary to perform the work.

Service Providers: We share data with trusted operational service providers who support our business infrastructure, including our CRM platform (GoHighLevel / LeadConnector), business communications (Google Workspace), website hosting (Cloudflare), analytics services (Google Analytics), and advertising platforms (Meta, Google, Thumbtack).

Legal & Protection Needs: We may disclose information if required by law, subpoena, or government regulation, or to protect our legal rights.

Mobile Information Non-Sharing Disclosure: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. Data Security and Retention

We maintain technical, administrative, and physical security measures to safeguard your personal data against unauthorized access, loss, or alteration.

We retain personal information for as long as necessary to complete your remodeling project, fulfill our 1-year workmanship warranty obligations, manage accounting records, and comply with applicable Washington State legal and tax retention requirements.

9. Estimates, Contracts, Reviews, and Project Photos

Free On-Site Visits & Estimates: Requesting a free on-site consultation or receiving a written estimate does not obligate the homeowner to enter into a contract or make any payment.

Contracts & Deposits: All scope of work, contract terms, project prices, deposits, and payment schedules are governed exclusively by a separate, formal written contract signed by both parties prior to beginning work.

Third-Party Ratings: Customer ratings and reviews displayed on our website (including 5.0 stars on Google and 5.0 stars on Thumbtack) reflect authentic ratings directly published on those independent platforms.

Project Photos: Photographs of completed bathroom remodels displayed on our website represent real projects completed by our crew.

10. Your Rights & Choices

You have rights regarding your personal information:

Access & Correction: You may contact us to review, update, or correct your personal contact details.

SMS Opt-Out: Reply STOP to any text message to immediately discontinue text communications.

Browser Choices: You can manage cookies and analytics tracking through your web browser settings.

11. Governing Law

This Privacy Policy and all privacy practices of TrueSquare Remodel LLC are governed by and interpreted under the laws of the State of Washington.

12. Contact Us